Increase the value of your knowledge
Continuing to develop and navigate Challenges
Brand it Right–Accelerate Your Profit
Howard A. Lim, President of HOWCreative.com
Seminar Description:
If you want to see profits in your business, it’s time to pay attention to your brand. A company cannot afford to waste its budget year over year with trial-and-error branding. By undergoing a deeper consideration of your brand, you can create a lasting positive impact that increases sales, customers, loyalty, value and overall compelling experience. In Howard Lim’s presentation, he’ll walk you through the most common branding mistakes that cost businesses thousands of dollars each year. You’ll discover how branding your business the right way can help your company stay relevant and unique in the marketplace for the next 5, 10, or 15 years. Explaining specific tactics such as sequencing your online and offline media for greater ROI, Howard will help you uncover ways to create a brand and culture that attracts customers and employee talent, as well as open doors to increased revenue streams.
5 Key Takeaways:
- Peek behind the scenes of real-life brand strategies that raked in millions in revenue
- Learn how to approach your branding the right way so you don’t have to go through an expensive rebrand every two years
- Maximize your brand (and your customer base) with your Unique Buying Proposition
- Create a brand culture that resonates with and retains top talent and loyal customers
- Reignite your business through a cohesive brand experience
Howard A. Lim Bio
Howard A. Lim grew up in Santa Barbara, California, from a family of eight siblings. His passion for creativity ignited at the tender age of five as he delved into finger painting and was captivated by the concept of bringing something into existence from nothingness. After completing his Applied Art and Design education at Cal Poly, San Luis Obispo, and pursuing graduate studies in Advertising and Digital Media at the Art Center of Design in Pasadena, he founded HOW CREATIVE® in 1987. Lim’s pioneering contributions to digital media design and advertising for Fortune 100 companies, such as Apple, Disney, and HP, catapulted him to the vanguard of contemporary branding. Within this sphere, he introduced Authentic Branding®, a paradigm-shifting concept further elucidated in his book. Mr. Lim’s noteworthy contributions have earned him recognition in esteemed publications like the Los Angeles Times and Wallstreet Journal. Additionally, he advises respected organizations such as the Cal Poly College of Liberal Arts Dean’s Associate Advisory Council. His accolades include the INPEX Lifetime Achievement Award, iCAN Speaker Award, and HOW Design Award.
Recognizing the stark reality that over 95% of businesses falter or plateau within 3 to 5 years, he felt compelled to reverse this trend and foster success among enterprises. Moreover, he observed that most businesses only achieve a fraction—around 25%—of their potential. Determined to address this disparity, Mr. Lim developed a solution to empower businesses to realize their full potential. Lim’s philosophy centers on the belief that thriving businesses benefit stakeholders and contribute to a robust economy and societal well-being. This principle drives his commitment to fostering success among enterprises.
Leveraging his creativity and business acumen, Lim pioneered the We Design Businesses® framework through his exclusive SIM System™, catalyzing heightened profitability, dynamic organizational cultures, and the establishment of industry-leading brands. The SIM System empowers enterprises to unleash untapped potential and redefine their trajectories, deviating from traditional methods to expedite timelines, amplify profitability, and transcend sector limitations. Rooted in the conviction that every business harbors a distinctive story, Lim facilitates profound connections between companies and their clientele, yielding substantial results.